PURRfect wellbeing – clean beauty, zero waste

Our values reformulated

When a kitten feels as snug as a bug in a rug, it purrs. And this is precisely what we would like to achieve with our active agents in a figurative sense: To enable you to offer products which make your consumers feel in harmony with themselves and actively contribute to their well-being. It is especially in our current situation that feeling well at home and being emotionally balanced are more important than ever for a healthy body and mind. With regard to this, it is not only the proved, targeted effectiveness of the recipe that matters but also the origin, procurement and implementation of all the ingredients used. Sustainability, nature awareness, ecology and zero waste have not just been short-lived trends anymore for quite a while now but have developed into unconditional values and requirements for your new recipe.

Clean beauty & natural self-care – the sensitive care for body and mind

Everyone who knows our popular formulations also knows that less means more to us: Simple recipes with natural ingredients that guarantee effectiveness while being well tolerated at the same time. When selecting our raw materials, we are as picky as a cat with its food and also take the nature of these noble animals as a model in all other respects: The way they live in harmony with nature in the wild, carefully watch their territory or contribute to our mental well-being like heart-balm when we keep them as pets. Always clean and concerned with self-care, the velvet paw represents the wellness character of natural self-care like hardly any other animal. This is why we would like to make our ingredients and products not only good but PURRfect.

Dare colours: As the character of the cat is an ideal reflection of our values, we have visualised these as a cartoon ocelot. You will come across this illustration more frequently at GfN Selco in future to enable you to recognise sustainable quality at first sight.

© GfN-Selco

We care for tomorrows trend's!

Click here for the new presentation 2021:

Link to presentation - english

© Natalia Klenova